Craft: documents that look finished as you write them
Sits between a notes app and a document editor, with the best-looking output in the category. Strongest on Apple hardware, and priced accordingly.
Craft answers a question the other apps here mostly ignore: what happens when someone else has to read this.
What it does differently
Documents look designed by default. Share a Craft page as a link and it arrives looking like something you meant to publish, not a raw note dump.
Structure is there too — nested blocks, backlinks between documents — so it works as a thinking tool and not only a writing surface.
4.8 with 6,597 ratings, and updated the day this page was written.
The limits
Best on Apple devices. Web and Windows exist, but the polish that makes Craft worth choosing lives in the native apps.
302 MB.
Paid for real use. The free tier caps how much you can create, and this is a subscription product.
Who it suits
People who share their notes: consultants writing client documents, anyone whose notes become deliverables. If nobody else ever reads your writing, you are paying for something you will not use.